When I was younger one of my favourite shows was Star Trek: TNG. In that TV show a race of aliens called the Ferengi have their entire society based on profit and wealth.

Every Ferengi is taught and believes in "The Rules of Acquisition". I always found these rules interesting. In some of the episodes the Ferengi characters would mention or refer to a certain rule number.

Here is a list of those that were mentioned on the show. A complete list was never revealed.

  • 1. Once you have their money, you never give it back.
  • 2. The best deal is the one that brings the most profit.
  • 3. Never spend more for an acquisition than you have to.
  • 4. A woman wearing clothes is like a man in the kitchen.
  • 6. Never allow family to stand in the way of opportunity. or Never allow family to stand in the way of profit.
  • 7. Keep your ears open.
  • 8. Small print leads to large risk.
  • 9. Opportunity plus instinct equals profit.
  • 10. Greed is eternal.
  • 11. Even if it's free, you can always buy it cheaper.
  • 12. Anything worth selling is worth selling twice.
  • 13. Anything worth doing is worth doing for money.
  • 16. A deal is a deal.
  • 17. A contract is a contract is a contract. But only between Ferengi.
  • 18. A Ferengi without profit is no Ferengi at all.
  • 19. Satisfaction is not guaranteed.
  • 21. Never place friendship above profit.
  • 22. A wise man can hear profit in the wind.
  • 23. Nothing is more important than your health. Except for your money.
  • 27. There is nothing more dangerous than an honest businessman.
  • 31. Never make fun of a Ferengi's mother...Insult something he cares about instead.
  • 33. It never hurts to suck up to the boss.
  • 34. War is good for business.
  • 35. Peace is good for business.
  • 40. She can touch your lobes, but never your latinum.
  • 41. Profit is its own reward.
  • 44. Never confuse wisdom with luck.
  • 45. Expand or die.[6] (The 95th rule is also given as "Expand or die" on one occasion.)
  • 47. Never trust a man wearing a better suit than your own.
  • 48. The bigger the smile, the sharper the knife.
  • 50. Never bluff a Klingon.
  • 52. Never ask when you can take.
  • 57. Good customers are as rare as latinum. Treasure them.
  • 58. There is no substitute for success.
  • 59. Free advice is seldom cheap.
  • 60. Keep your lies consistent.
  • 62. The riskier the road, the greater the profit.
  • 65. Win or lose, there's always Hupyrian beetle snuff.
  • 74. Knowledge equals profit.
  • 75. Home is where the heart is, but the stars are made of latinum.
  • 76. Every once in a while, declare peace. It confuses the hell out of your enemies!
  • 79. Beware of the Vulcan greed for knowledge.
  • 82. The flimsier the product, the higher the price.
  • 85. Never let the competition know what you're thinking.
  • 89. Ask not what your profits can do for you, but what you can do for your profits.
  • 94. Females and finances don't mix.
  • 95. Expand or die. (The 45th rule was also given as "Expand or die" on one occasion.)
  • 97. Enough... is never enough.
  • 98. Every man has his price.
  • 99. Trust is the biggest liability of all.
  • 102. Nature decays, but latinum is forever.
  • 103. Sleep can interfere with... [cut off]. (The rest of the 103rd rule was never stated onscreen as Pel was interrupted before finishing.)
  • 104. Faith moves mountains... of inventory.
  • 106. There is no honor in poverty.
  • 109. Dignity and an empty sack is worth the sack.
  • 111. Treat people in your debt like family. Exploit them.
  • 112. Never have sex with the boss's sister.
  • 113. Always have sex with the boss.
  • 121. Everything is for sale, even friendship.
  • 123. Even a blind man can recognize the glow of latinum.
  • 125. You can't make a deal if you're dead.
  • 139. Wives serve, brothers inherit.
  • 141. Only fools pay retail.
  • 144. There's nothing wrong with charity... as long as it winds up in your pocket.
  • 162. Even in the worst of times, someone turns a profit.
  • 168. Whisper your way to success.
  • 177. Know your enemies... but do business with them always.
  • 181. Not even dishonesty can tarnish the shine of profit.
  • 189. Let others keep their reputation. You keep their money.
  • 190. Hear all; trust nothing.
  • 192. Never cheat a Klingon... unless you're sure you can get away with it.
  • 194. It's always good business to know about your customers before they walk in your door.
  • 202. The justification of profit is profit.
  • 203. New customers are like razor-toothed Greeworms. They can be succulent, but sometimes they bite back.
  • 208. Sometimes the only thing more dangerous than the question is an answer.
  • 211. Employees are the rungs on the ladder of success. Don't hesitate to step on them.
  • 214. Never begin a business negotiation on an empty stomach.
  • 217. You can't free a fish from water.
  • 218. Always know what you're buying.
  • 223. Beware the man who doesn't make time for oo-mox.
  • 229. Latinum lasts longer than lust.
  • 236. You can't buy fate.
  • 239. Never be afraid to mislabel a product.
  • 242. More is good... all is better.
  • 255. A wife is a luxury... a smart accountant, a necessity.
  • 261. A wealthy man can afford anything except a conscience.
  • 263. Never allow doubt to tarnish your lust for latinum.
  • 266. When in doubt, lie.
  • 284. Deep down, everyone's a Ferengi.
  • 285. No good deed ever goes unpunished.

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