I remember going to dinner with friend and he noticed a beautiful girl and wanted to ask her out. My friend is quite a smooth guy and has some luck with the ladies. In this case however she turned him down. As she was walking away one thing that we both noticed was that she looked at his shoes. He was wearing a beat up pair of loafers.

Dress to Impress

In the two minutes that you have to impress someone new, that you meet your appearance can make or break the deal. This applies in business as well as your personal life. I find that one of the first thing that people look at are your pants and your shoes.

Making eye contact and looking at your face is a very forward interaction. Looking at the ground and thereby your shoes is more subtle. This is why a good pair of shoes is very important. Most people will tend to look there sooner or later.

Footwear that is not properly taken care of will crack and fall apart. You will definitely want to avoid wearing those ugly shoes outside of your home.

Most shoes are made in China. Even the ones with fancy Italian names. Cheaper material shoes look just as good as the real thing unless you touch it, and who goes around touching another person's shoes.

Unless your shoes are made of plastic, mid-range shoes can look just like the more expensive ones and if you take proper care of them can be made to last a long time.

Proper Shoe Care

  • Alternate between pairs of shoes. Shoes need time to dry out between uses; if you wear them constantly, perspiration will eventually break down the leather.
  • If your shoes are tight, use a shoe horn to get your feet into them. Forcing your feet will break down the back of a shoe over time.
  • Use your hands to put on and take off your shoes. Kicking them off will scuff your shoes.
  • Never drag your feet when you walk. You will quickly wear out the soles of your shoes. Lift your feet when walking. It also shows that you are a strong confident person.
  • Clean your shoes regularly. Just like washing your clothes, you shoes need to be cleaned.
  • Condition your footwear. Almost any material used in shoes requires conditioning.
  • Polish your shoes. If you have velvet shoes or some other that do not allow polishing, use special brushes to make them glow.
  • Preserve your footwear by using products for effective waterproofing. Waterproofing can be done with mink oil, waxes, creams and silicone sprays - depending on the shoe's material. Never wear good shoes in the rain.
  • Restore worn parts. If a quarter of the heal is worn out replace the heel. Heels are tougher to repair if them become worn down to the nail. Getting partially worn shoes half-soled will make them last another year or two.
  • Add rubber tips to the heels and the front of the sole. When most women walk with a pointy toe shoe, they dig the tip into the ground, and that can eat the hole in the leather.
Use Ceder Shoe Trees
  • Shoe Trees are plastic or wooden inserts that you place inside your shoes when they are not in use.
  • Cedar shoe trees have several advantages over plastic. They tend to last longer; add a clean cedar scent to footwear; and work better at keeping the natural shape.
  • Shoe trees can slow, or even prevent your shoes from developing creases, making them particularly useful for dress shoes.
  • Shoes trees are also useful for maintaining the shape of shoes when polishing.
  • Unworn shoes shrink over time. Using a shoe tree will help to prevent shrinkage.
  • Cedar shoe trees also absorb moisture. Plastic shoe trees will not.
Clean Your Shoes



  • Velvet should be cleaned with dry cloth only as water will ruin the material. To remove dirt, rub the shoes gently avoiding round moves.
Mesh materials
  • Use damp sponge to clean the upper material.
  • Use waterproof products to protect the fabrics from water.
  • To remove dirt from suede upper material, use a brush.
  • Never use polishers on suede, as it will ruin the nap of the material.
  • Use soft waterproof products to prevent water ruining the tender material.
Miscellaneous Fabrics
  • Use damp sponge or dry cloth to clean the upper material.
  • In case you are uncertain, use dry cloth to remove dirt, rubbing the material gently.
  • Use invisible colorless products to protect your shoes from water and dirt.
Storing Your Shoes
  • Store shoes in their original box or another container to keep them from getting crushed and collecting dust.
  • Wet shoes should dry at room temperature, not in the dryer or by the fireplace. Heat causes leather to dry out and crack.
  • Travel with care. Put shoes in a flannel shoe bag and use shoe trees to keep them from getting crushed and scuffed in your suitcase.