The evening of Friday, October 31, is Halloween, and millions of kids around the world will go door to door trick or treating. You could use this opportunity to advertise your business to the parents of these children by placing your business card along with your treat.

Handing out business cards with your candy is a cheap and relatively effective marketing strategy. The kids might not read it but most parents check their kids loot bag when they get home. This means that they will see your card.

Door to door flyer delivery would cost you between $0.06 - $0.10 per house or mailbox, excluding the cost of the flyer. Handing out advertising material during Halloween is free. Keep it fun. You could hand out Halloween themed buttons, stickers, pencils, fridge magnets, toothbrushes, with your business information on it.

Enlist the help of your friends and family, have them hand out your business cards as well. Remember that you have always given them a discount when they asked for your business services.

Bring in your old room air conditioner, dehumidifier, or floor halogen lamp to participating Canadian Tire stores in Ontario and receive a cash bonus card. You will get a $25 bonus card for the AC or dehumidifier and a $10 bonus card for the floor halogen lamp.

The bonus card can be used for purchases at Canadian Tire. See store for details.

This offer is for two weekends only October 18/19 or October 25/26 from 10am to 5pm. Check with your local Canadian Tire store to see if they are participating in this program.

The floor halogen lamps are large electricity users. Providing more heat than light they have been known to cause house fires when placed next to curtains. This hazard was reduced when a metal shield was placed over the top of the lamp. Small children have also been hurt when they held on to the lamp stand and knocked it over.

List of Canadian Tire Stores. Call ahead to see if they are participating in Rewards for Recycling.