When buying a new car it is usually difficult to negotiate the price with a dealer because you don't know by how much the dealer is inflating the price. There are a couple of pay sites that cut out this guess work. You know exactly what the dealer paid for the car and what the manufacturer to dealer incentives are.

Most dealers will sell at $200-$500 over the invoice price.

The invoice price is as follows:
This price is accurate until March 31, 2009. After which time Toyota might offer more or different dealer incentives. Currently Toyota is offering 0% financing for 36 months.

Toyota Corolla CE, Automatic - $14,922.00

Freight - $1,270.00

CONVENIENCE PKG -inc: air cond w/deodorizing dust & pollen air filter, body-coloured exterior door handles, pwr door locks w/shifter activated auto lock, keyless entry, tire pressure monitoring system (B__) - $1,704.00

Total Invoice Price - $17,996.00

MSRP - $19,110.00